WeSwap

I have started as graphic designer working for WeSwap and was slowly made the transition to UX. There is a mix of works involving product, branding, multimedia. The most valuable take though, was to be exposed to the startup environment in London.

Full WeSwap homepage screenshot showing the hero banner, a rate comparison tool, press logos including The Telegraph and Financial Times, the one-card sixteen-currencies section, and a MasterCard security callout

The task

WeSwap is a p2p cloud based money exchanger, they had a logo and core branding already, so my task was to expand that into a website, collaterals, and platform for users to exchange money and track their spending.

I started by creating a guideline with fonts, colours, logos, web elements and stationary. Then we redesigned the website. Back in the day making a website responsive could mean great improvements on conversion.

WeSwap stationery mockup: letterhead, business cards, and envelopes in the brand's yellow and black palette
WeSwap prepaid MasterCard design, front and back, in black with a yellow-orange-blue gradient stripe
Close-up detail of the WeSwap card guide leaflet, showing FAQ copy about card usage over a London street map
Using Your WeSwap Card leaflet illustrated with a London map, an ATM, and MasterCard acceptance points
WeSwap roll-up banner mockup standing in an office space, branded with the logo over an illustrated road and skyline
Office wall graphics render featuring the WeSwap bee mascot over a geometric colour-block pattern
Printed paper wireframes for the WeSwap dashboard, annotated by hand in pencil and marker with flow arrows and sticky notes

The UX task

This was my first ever UX work and there were a lot of challenges. Very little user data, a rather new product concept, the whole product revolved around the “swap” concept and had to be framed like that.

We made a user research together with marketing and identified one niche of users that was used as a persona. I have created wireframes that were made straight into prototypes.

As the startup was in very early stages we had no budget to pay for user testing, so I installed the prototype in an iPad and went to a pub. I’d offer a beer for people to test my prototype and take notes of their feedback.

After some iterations I have created a colourful UI to match the branding and we promptly implemented.

Final WeSwap dashboard UI on desktop and mobile, showing GBP, EUR, and USD currency balances, a savings summary, and a transaction activity feed